What makes a Wix website SEO-friendly?

Getting your website noticed on search engines can feel like a puzzle. Wix offers a range of tools and features designed to help you improve your site’s SEO and attract more visitors. This post explores what makes a Wix website SEO-friendly and shares practical tips to boost your site’s visibility.

Customisable URLs for Clear Navigation

One of the first steps to improving SEO is having clean, descriptive URLs. Wix allows you to customise your page URLs easily. Instead of a generic link like `www.yoursite.com/page1`, you can create URLs that include relevant keywords, such as `www.yoursite.com/organic-coffee-beans`.

Clear URLs help search engines understand your page content and improve user experience. When customising URLs:

• Keep them short and relevant

• Use hyphens to separate words

• Avoid special characters or unnecessary numbers

  
  

This simple change can make your site easier to find and share.

Mobile Responsiveness Matters for Wix SEO

More than half of web traffic comes from mobile devices. Wix templates are designed to be mobile-friendly, automatically adjusting your site layout for smaller screens. Mobile responsiveness is a ranking factor for Google, so it’s essential your site looks good and works well on phones and tablets.

To ensure your Wix site is mobile-ready:

• Preview your site in mobile view using Wix’s editor

• Adjust font sizes and button placements for easy tapping

• Avoid large images or elements that slow downloading on mobile

  
  

A smooth mobile experience keeps visitors engaged and reduces bounce rates.

Built-in Wix SEO Analytics for Tracking Performance

Understanding how visitors interact with your site helps you improve SEO over time. Wix offers built-in analytics tools that show data like page views, visitor locations, and traffic sources.

Use these insights to:

• Identify your most popular pages

• See which keywords bring in traffic

• Track visitor behavior to improve navigation

  
  

Connecting Google Analytics to your Wix site adds even more detailed data, such as user demographics and conversion tracking.

Using Keywords Effectively

Keywords are the words and phrases people type into search engines. Wix lets you add keywords to page titles, descriptions and content. To use keywords well:

• Research keywords relevant to your niche using tools like Google Keyword Planner or Ubersuggest

• Include primary keywords in your page titles and meta descriptions

• Use keywords naturally in your content without stuffing

• Add keywords to image alt text and file names

  
  

For example, if you sell handmade candles, use phrases like “natural soy candles” or “hand-poured scented candles” where they fit naturally.

Optimising Images for Speed and SEO

Images make your site visually appealing but can slow downloading times if not optimised. Wix provides options to compress images and add alt text, which describes the image for search engines and improves accessibility.

Tips for image optimisation:

• Use JPEG or WebP formats for photos to reduce file size

• Add descriptive alt text with relevant keywords (e.g., “close-up of lavender scented candle”)

• Resize images to fit your site layout before uploading

• Avoid using too many large images on a single page

  
  

Faster loading pages improve user experience and search rankings.

Improving Site Speed on Wix

Site speed is a critical factor for SEO and user satisfaction. Wix uses fast servers and content delivery networks (CDNs) to help your site load quickly. You can also take steps to improve speed:

• Limit the number of apps and widgets on your site

• Use lightweight images and avoid auto-playing videos

• Enable Wix’s built-in caching features

• Minimise the use of custom code that can slow down your site

  
  

Regularly test your site speed using tools like Google PageSpeed Insights and make adjustments based on recommendations.

Best Practices for Content Creation

Content quality directly impacts SEO. Wix’s editor makes it easy to create and update content, but focus on these best practices:

• Write clear, informative, and engaging content that answers visitors’ questions

• Use headings (H1, H2, H3) to organise content and include keywords

• Update content regularly to keep it fresh and relevant

• Include calls to action to guide visitors toward desired actions

  
  

For example, a blog post about “How to Choose the Best Soy Candle” can attract visitors searching for advice and position your site as an authority.

Building Links to Boost Authority

Links from other websites to yours (backlinks) improve your site’s authority and search rankings. Wix supports easy sharing and integration with social platforms to help build links.

Ways to build links:

• Guest post on related blogs and include links back to your site

• Reach out to influencers or partners for collaborations

• Share your content on forums and online communities

• Create valuable resources like guides or infographics that others want to link to

  
  

Remember, quality matters more than quantity. Links from reputable sites carry more weight.

Final Thoughts on Wix SEO

Wix provides a solid foundation for SEO with customisable URLs, mobile-friendly designs, built-in analytics, and tools for keyword and image optimisation. By focusing on clear navigation, fast loading times, quality content and link building, you can improve your site’s visibility and attract more visitors.

If you would like to find out more about how you can get a high-performing Wix Website for your business, get in contact with us today.