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5 Tips for Improving Your Wix Website for Search Engine Optimisation

Updated: Dec 3, 2023

As a business owner, it's essential to ensure that your website is visible to potential customers through search engines like Google. One way to achieve this is through search engine optimization (SEO)!



What is Search Engine Optimisation?

SEO is the practice of optimising a website to improve its visibility and ranking in search engine results pages (SERPs). When people search for a particular term or phrase on a search engine like Google, the search engine scans its index of websites and returns a list of results that are relevant to the search query.


The ranking of a website in the search results is based on a variety of factors, including the quality and relevance of its content, the structure of its pages, and the number and quality of links pointing to it.


SEO aims to improve a website's ranking in the search results by making it more attractive to search engines. This can be achieved through a variety of techniques, including optimising the website's content and structure, using relevant keywords, and building high-quality inbound links.


By improving a website's SEO, businesses can increase its visibility to potential customers and drive more traffic to their site.


Why improve your Wix website SEO?


There are several reasons why it's important to improve the SEO of your Wix website:

  1. Increased visibility: By improving your website's SEO, you can increase its visibility to potential customers through search engines like Google. When your website ranks higher in the search results, it's more likely to be seen by people who are searching for the products or services you offer.

  2. More targeted traffic: By optimizing your website for relevant keywords, you can attract visitors who are actively searching for the products or services you offer. This means that the traffic you receive from search engines is more likely to be interested in what you have to offer, which can lead to more sales or conversions.

  3. Increased credibility: A website that ranks well in the search results is often seen as more credible and trustworthy than one that doesn't. By improving your website's SEO, you can increase its credibility in the eyes of potential customers.

  4. Competitive advantage: If your competitors are investing in SEO and you're not, they may be more visible in the search results and attract more traffic and customers as a result. By improving the SEO of your Wix website, you can stay competitive and attract more of your share of the market.

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5 tips for improving your Wix website SEO


If you're using Wix to build your business website, here are a few tips for optimising it for SEO:

  1. Use relevant, keyword-rich titles and descriptions: When you create pages and posts on your website, be sure to include relevant keywords in the title and description. This will help search engines understand the content of your site and improve its ranking for those keywords.

  2. Use alt tags for images: Alt tags are a way to describe the content of an image to search engines. By including alt tags on your images, you can improve the SEO of your website and make it more visible to search engines.

  3. Create an XML sitemap: An XML sitemap is a file that lists all the pages on your website and helps search engines crawl and index them more efficiently. Wix allows you to create an XML sitemap for your website, which you can submit to search engines like Google to improve your site's visibility.

  4. Use header tags: Header tags (H1, H2, etc.) help organize the content of your website and make it easier for search engines to understand the structure of your pages. Be sure to use header tags appropriately on your Wix website to improve its SEO.

  5. Enable SSL: SSL (Secure Sockets Layer) is a security protocol that encrypts data transmitted between your website and its visitors. By enabling SSL on your Wix website, you can improve its security and SEO, as Google gives a ranking boost to sites that use SSL.


Overall, improving the SEO of your Wix website can help increase its visibility, attract more targeted traffic, and improve its credibility, which can all lead to more sales and success for your business.


By following these tips, you can improve the SEO of your Wix website and increase its visibility to potential customers through search engines!



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