As a business owner, it's essential to ensure that your website is visible to potential customers through search engines like Google. One way to achieve this is through search engine optimization (SEO)!
What is Search Engine Optimisation?
SEO is the practice of optimising a website to improve its visibility and ranking in search engine results pages (SERPs). When people search for a particular term or phrase on a search engine like Google, the search engine scans its index of websites and returns a list of results that are relevant to the search query.
The ranking of a website in the search results is based on a variety of factors, including the quality and relevance of its content, the structure of its pages, and the number and quality of links pointing to it.
SEO aims to improve a website's ranking in the search results by making it more attractive to search engines. This can be achieved through a variety of techniques, including optimising the website's content and structure, using relevant keywords, and building high-quality inbound links.
By improving a website's SEO, businesses can increase its visibility to potential customers and drive more traffic to their site.
Why improve your Wix website SEO?
There are several reasons why it's important to improve the SEO of your Wix website:
Increased visibility: By improving your website's SEO, you can increase its visibility to potential customers through search engines like Google. When your website ranks higher in the search results, it's more likely to be seen by people who are searching for the products or services you offer.
More targeted traffic: By optimizing your website for relevant keywords, you can attract visitors who are actively searching for the products or services you offer. This means that the traffic you receive from search engines is more likely to be interested in what you have to offer, which can lead to more sales or conversions.
Increased credibility: A website that ranks well in the search results is often seen as more credible and trustworthy than one that doesn't. By improving your website's SEO, you can increase its credibility in the eyes of potential customers.
Competitive advantage: If your competitors are investing in SEO and you're not, they may be more visible in the search results and attract more traffic and customers as a result. By improving the SEO of your Wix website, you can stay competitive and attract more of your share of the market.